Selena Quintanilla: What’s the Price of Fandom?

by Yvette Montoya

The cultural influence of Selena Quintanilla knows no bounds. Our Tejana superstar has lived on for decades after her death with the help of die-hard fans. A full 23 years after her death, Selena’s music remained in the Billboard top 40, a wax figure at Madame Tussauds debuted in her honor, and she was inducted into the Texas Women’s Hall of Fame. Dolls, murals, makeup, clothes, cover bands, and Halloween costumes keep on popping up in homage to the cumbia queen. But no one is more dedicated to keeping her legacy alive than the independent Latinx shop owners, artists, and...

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